王晓秋:去做英雄,别做历史

时间:2019-07-14 来源: 历史
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Author: He Xin

The rumored personnel changes of SAIC Group have finally been settled. It is expected that Wang Xiaoqiu will take over the retirement of Chen Zhixin, who is 60 years old, and become the president of SAIC.

On the evening of July 4th, the official WeChat “Shanghai Release” of the General Office of the Shanghai Municipal People's Government issued a public notice list before the appointment of the Shanghai Municipal Management Cadre. Wang Xiaoqiu, the vice president of Shanghai Automotive Group Co. Ltd. is planning to serve as a municipal management company. This means that Wang Xiaoqiu will take over Chen Zhixin as the president of Shanghai Automotive Group Co. Ltd.

The most suitable "successor"

This arrangement has long been expected by many people. With Chen Zhixin, born in 1959, entering retirement age, the successor's work is also on the agenda. From all aspects, Wang Xiaoqiu has long been considered the most suitable candidate.

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From the list of management of SAIC's official website, including Wang Xiaoqiu, there are currently six vice presidents, comparing the resumes of everyone:

Zhou Langhui, almost no management experience in passenger car enterprises, mainly engaged in party committee work, is now responsible for the group's human resources;

Yu Jianwei, the background is the Nanjing Automobile Group acquired by SAIC, it is basically impossible to achieve “topping up” in SAIC;

Chen Demei, whose resume is mainly related to the economy, is now responsible for the Group Service Trade Division;

Shenyang, has been rooted in Liuzhou, in charge of SAIC-GM-Wuling Automobile Company;

Blue Qingsong, long-term responsible for the commercial vehicle business unit.

The above five people basically do not have much experience in sales of SAIC passenger cars and SAIC joint venture brands. Usually, the top leaders of car companies have worked hard on the first line of sales and have excellent records.

xxOnly Wang Xiaoqiu is very suitable from all aspects. First born in August 1964, he has a clear age advantage. Secondly, he is a veteran of SAIC Group. He has a technical background and has gone through various positions such as quality inspection, management, procurement and technology. He has rich practical experience and has been in SAIC Volkswagen. SAIC GM and SAIC passenger cars.

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And what is the ability of a person, the most direct is to see his boss's evaluation of him. Chen Hong, the current chairman of SAIC, has a high opinion of Wang Xiaoqiu. He said this earlier: "Wang Xiaoqiu is a versatile person who has worked independently and led a joint venture such as Shanghai GM. Now he is responsible for the responsibility. Self-determination is the versatile of the group."

Wang Xiaoqiu's most worthy book is "independent performance". He is the "Pioneer" of SAIC's own brand. He also returned to this place when the independent sector was in trouble, leading the take-off of SAIC's own brand.

This is also an important reason why he can become a successor today. His predecessor, Chen Zhixin, also served as the general manager of SAIC passenger cars. Obviously, whether he has experienced the baptism of his own business has become one of the key factors in selecting the “top leader”.

Autonomous challenges and glory

The crisis is the biggest opportunity for entrepreneurs, just like the phoenix nirvana. Today, Wang Xiaoqiu is the most suitable "successor", which is the crisis of the past three decades.

In 2003, SAIC launched its own brand project. Wang Xiaoqiu, who has not yet reached 40, was appointed as the project leader, and deputy general manager of Shanghai Automotive Co. Ltd. participated in the acquisition of the full range of core technology products of Rover, and witnessed the first one. In the price of the joint venture brand digital car Roewe 550, for the development of SAIC's own brand brought the first wave of climax.

xx由于这种工作经验,王小秋被誉为自己品牌的“先锋”。从2013年8月起,王小秋担任上海通用汽车公司总经理。然而,不到一年之后,2014年7月3日,陈虹将王小秋从上汽总经理升级为上汽乘用车公司总经理。

2014年5月,陈虹接任退休的胡茂源担任上汽集团董事长。当时,上汽的自有品牌受到投资者的质疑,因为其长期无利可图。根据数据,上汽乘用车荣威和MG两个品牌均于2013年上市。累计销量仅为230,000辆。在这个时候,它已经在乘用车领域工作了7年,但它一直需要合资品牌来反馈。

一家自身业务薄弱的汽车公司,即使合资企业更强大,也只会被视为“大而不强”。因此,独立企业的成败已经成为这个“新教练”命运的关键。陈红把这个沉重的负担交给了王小秋,这足以看出前者对后者的认可。

从外部形象特征来看,王小秋是典型的“上海派”汽车企业高管,气质热烈,但他的性格仍然有很强的一部分,在他仅一个月的时间里,在一辆上汽乘用车一代的会议上,王小秋经受住了各方的压力,宣布年度销售目标从之前的26万减少到20万,引起了激烈的讨论。

作为陈虹的总经理,王小秋此时在自己的事业中有“救世主”的含义,但降低销售目标的举措显然不符合大家对“救世主”的期望,但王小秋认为非常明确地说:“在糟糕的市场环境中,盲目追求销售的风险显然很高。切断6万辆汽车的目标不仅是减压经销商,还让我们有时间反思自己的布局。“

Wang Xiaoqiu is still a "gambler". The Roewe RX5 is the first heavy-duty model planned after he took office. The importance is self-evident. The Roewe RX5 positioned the Internet car, which was a new category at the time. At the same time, the price of 148,800-186,800 yuan also broke the price ceiling of the independent brand at that time. No one can give a definitive answer to the prospect of the car.

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However, Wang Xiaoqiu is very firm. "I just want to take a sincerity to gamble!" In the end, the Roewe RX5 lived up to expectations and the total sales volume has exceeded 550,000. It has become a very important model for SAIC passenger cars.

Your own way. "Wang Xiaoqiu said.

With the Internet car as a breakthrough, SAIC passenger cars also took off. In 2018, the cumulative sales volume of SAIC passenger vehicles reached 701,885 units, a significant increase of 34.5% compared with 522,036 units in the same period of last year, accounting for the total sales share of SAIC Group from 2013. 4% increased to 10%.

Challenges and glory are always a pair of inseparable brothers, who can hold the challenge and enjoy the glory.

Go to be a hero, don't make history

It is not easy to be the top manager of an industry leader. Wang Xiaoqiu will soon face the problem of saving SAIC's performance after he takes office. The situation before him is not very clear.

The Chinese auto market, which has been growing at a high speed for 28 years, ushered in the first drop in 2018. In the dark moments of the Chinese auto market, SAIC Group has almost fallen into the worst performance in the past 10 years.

According to a quarterly report released by SAIC in 2019, the company's revenue fell 16.2% and net profit fell 15%. This is also the quarter with the largest decline in revenue and net profit in the 10 years since SAIC's first quarter of 2009.

xx此次演出的背后是上汽集团“多马车”的集体摊位。上汽大众,上海通用和上汽通用五菱和上汽乘用车的销量连续几个月下滑。今年3月底,新荣威i6 PLUS在上市发布会上,王小秋首次接受媒体采访时表示,他说“现场”,表现出危机局面。

“今天的汽车市场已经很严重了。我们必须先'生活'。现在,在这个市场中,“现场”比任何事情都重要。“

年初,中国汽车协会对今年汽车市场的预期是“零增长”。在股票市场下,如果上汽希望保持稳定,很明显它将直接从竞争对手手中抢占市场。

王小秋对此也很清楚。不难看出,作为莱伊基准的荣威i6 PLUS定价为6.98-11.98百万。他的解释是“只有有销售才能生存。今天的定价策略对我不利。”好的,但你死了还活着。“

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根据王小秋的判断,2020年将成为汽车公司的分水岭。能够生存的英雄只是历史。他曾经说过,他希望上汽乘用车成为英雄,而不是历史。

对于王小秋来说,为什么他不是站在分水岭里,就像他手中强大的上汽乘用车一样,他们的命运如何相似,英雄还是历史?只是在他的下一个选择。

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